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A huge campaign from the Danish Union of Public Employees (FOA).
It seems they have run newspaper ads, online ads, printed posters and come up with a website for a bogus robotic firm RoboCare selling robots that can work in welfare. All under the banner ‘Robots can not replace a handheld welfare’. Their basic message is an equal pay message. Great care requires real people. I’m sure they would have got a lot of press out of it but I would be interested to know what the membership thought. You should check out the full campaign website but below are some of their campaign materials.
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Web advertising banners:
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Posters:
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