Author's Description:

A great little documentary from the Public and Commercial Services Union (PCS) in the UK. I really like the use of members to tell the start of the story.

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1. CWU TV – video news for union members
2. UNISON go large with an interactive web app

4 Comments

1. Hossam el-Hamalawy (June 24th, 2010 at 11:28 pm)

   Using members in a clever way http://bit.ly/cfDGvW #unions #socialmedia #video #workers #activism
2. 3arabawy BookMarx 06/25/2010 (a.m.) « 3arabawy (June 25th, 2010 at 11:33 am)

   [...] Using Members in a Clever Way | Creative Unions [...]
3. steve (August 11th, 2010 at 11:20 pm)

   who makes a 4 minute ad!

   this is rubbish. To camera stuff has been proven to make little to no difference, due to the fact that a 30 or 45 second TVC with this creative will not make people take notice.

   Where is the call the action. Where is the clear points of a action promise?
4. Atosha (August 12th, 2010 at 8:13 am)

   Steve, to be fair on PCS this isn’t a TV commercial, it’s a documentary. I do think there is room for unions to be making documentaries as well as ads. But the question is do documentaries need calls to action as well? Does everything we do need to have a call to action? It’s an interesting question that would be good to hear others opinions on.

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