Should unions microblog?
Submitted on: 12 Jan 10
Website Address: http://alexwhite.org/2010/01/microblogging-jumping-on-the-bandwagon/
Category: Blog
Tags: ,campaign, microblogging, posterous, social media, Social networking, tumblr
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There are lots of different microblogging tools that unions could use, but is it worth it?
Microblogging is like normal blogging (blog = web log), but shorter. Whereas there is no limit on the number of words in a normal blog article, microblogging typically will be limited to no more than 250-500 words. The most famous microblogging service is Twitter, but there are lots more, including Tumblr and Posterous.
A microblog could be useful for a union that doesn’t have time to maintain a fully fledged blog and a host of other social media tools. Microblogging can therefore be a social media bridge between blogging and Twitter.
Eric Lee from LabourStart has written about how Posterous (a microblogging site) can be used for union campaigns. Over at Alex White’s site, there are some other union microblogging suggestions for campaigns:
Posterous can thus be used for short updates on the union’s activities (or on a specific campaign’s activities). This shouldn’t be simply an automated list of media releases and emails. Rather, it should be made up of similar content that you would put on Twitter, Facebook or a blog: Quotes from members, photos from rallies or members meetings, short videos of speeches, or copies of campaign material (such as posters or leaflets).
So long as the microblog follows the Four Pillars of Social Networking, it can act as a replacement for maintaining separate Twitter and Facebook accounts.
Should Unions Microblog? – From Creative Unions http://bit.ly/5ngkPr
[...] This post was mentioned on Twitter by lookback.labor, Creative Unions. Creative Unions said: Should unions bother to micro-blog? http://bit.ly/7Ldv1j and http://bit.ly/6KplCo [...]